+44 7836 373271 / nick@situaction.co.uk
Brand strategy for the brands families buy.
Planning for toy, food and FMCG brands, from someone who has run brand planning at Tesco, Hovis and McVitie’s.
Every family brand answers to two people: the parent who buys and the child who chooses. I’ve spent 30 years planning for both, on biscuits, bread, fish fingers, collectables and toys. The categories change. The household stays the same, and so does the craft of winning it.
Brand planning and strategy for: Tesco • Hovis • McVitie’s • The Royal Mint • Hornby • Cadbury Seasonal • Findus
Today families discover what they buy on TikTok, Instagram and YouTube first. Global social commerce is on course to reach $8 trillion by 2030, and toys are leading the way. SituAction is the toy industry’s social commerce strategist, helping family brands turn social discovery into sales.
Brand & Category Strategy
One clear idea for your brand, and the positioning, portfolio and category logic that grow from it. Built on category leadership at Tesco and McVitie’s.
Social Commerce Strategy
Platforms, creators and measurement that turn social discovery into sales. Our deepest specialism, proven in toys and ready for food and FMCG brands moving onto TikTok Shop.
Launch & Innovation Planning
A TikTok Shop launch, a new market or a new product from concept to consumer: a sequenced plan your team can run with on Monday.
Families discover brands on social first.
Discovery has moved from the shelf to the feed. Parents and kids find what they buy through TikTok, Instagram, YouTube and the creators they trust, and they buy right there in the app.
Brands that show up clearly in that moment win the basket, whether the product is a toy, a snack or a family staple.
What that means for your brand.
- A brand idea clear enough for a creator to tell in 15 seconds.
- A plan that connects social discovery to sales, on TikTok Shop and beyond.
- Measurement that shows what moves the basket.
Is your brand ready? Let’s find out together.
+44 7836 373271 / nick@situaction.co.uk
Two Chapters, One Story
SituAction provides the strategy. Shout About! is where brands execute it.
Shout About! is the toy social commerce marketplace built specifically for the toy and family entertainment industry, connecting brands directly with creators, communities, and buyers who are already looking for what they make. If the strategy says go, Shout About! is where you go.
Who we work with
Family brands in toys, games, licensing, food and FMCG, from brands finding their footing on social platforms to those building full social commerce capability.
Agencies working on family brands, who bring me in as a senior strategist and planner for pitches, projects and live accounts.
The work is strategic and practical, built on three decades inside the toy industry and some of the UK’s best-loved food brands.
Let's talk
Let’s talk about your brand.
nick@situaction.co.uk | +44 7836 373271
