+44 7836 373271 / nic@situaction.co.uk

The Toy Industry's Social Commerce Strategist

Thirty years building toy brands.

Five years watching social commerce change everything.

One practice dedicated to helping the industry catch up.

Toy brands are losing visibility as retail contracts, but the consumers who buy toys haven’t gone anywhere. They’re on TikTok at 11pm watching a creator unbox something and immediately wanting to know where to buy it. They’re discovering products through live shopping, through Instagram Reels, through YouTube reviews, and through communities where trust and recommendation do the work that shelf space used to do.

Global social commerce is on course to reach $8 trillion by 2030. Toys and family entertainment are a natural fit for that wave. The question isn’t whether your brand should be part of it. The question is whether you’re ready.

SituAction helps toy brands get ready: strategy, positioning, creator planning, and the commercial thinking that turns social discovery into actual sales.

What we do

Social Commerce Strategy

Positioning your brand for the social-first era, from creator briefing to platform selection to measuring what actually matters

Brand Clarity

If you can’t articulate what your brand stands for in one sentence, you can’t brief a creator, a buyer, or an agency. We fix that first.

Launch Planning

Whether you’re launching on TikTok Shop, entering a new market, or taking a product from concept to consumer, we build the plan that makes it happen

+44 7836 373271 / nic@situaction.co.uk

Two Chapters - One Story

SituAction provides the strategy. Shout About! is where brands execute it.

Shout About! is the toy social commerce marketplace built specifically for the toy and family entertainment industry, connecting brands directly with creators, communities, and buyers who are already looking for what they make. If the strategy says go, Shout About! is where you go.

Explore Shout About!

Who is this for

If you make toys, games, family entertainment, or licensed products, and you’re watching social commerce grow while wondering how your brand fits into it, this is for you. SituAction works with brands that are serious about making the shift, from the ones just finding their footing on social platforms to the ones ready to build a full social commerce capability.

The work is strategic, practical, and built on three decades of understanding how the toy industry actually operates.

Let's talk

Ready to make toy social commerce work for your brand?

nic@situaction.co.uk

Loved working with Nic. Strategy, management and implementation were spot on at a crucial time for Hovis whilst we re-launched our iconic 'Boy On The Bike' advert. Our collaboration over the whole period leading up to and during the comms campaign was instrumental to the success we achieved'
Jeremy Gibson
Marketing Director
You have an amazing talent to not only support and develop but do so with empathy. Your professionalism and breadth of knowledge always astounds me. I have no hesitation to qualify your abilities
Paul
Anon
Nic is a dream of a client and an exceptional marketer. Having worked on both sides of the fence he knows how to get the best out of his brand agencies by giving clear and challenging briefs, working in collaborative partnership and allowing the creative process to build and thrive. Nic blends his strategic and creative abilities to deliver accelerated brand growth every time..
Brett Goldhawk Founder, DesignHawk
Nic is a great person to have on speed dial. He's always able to get the job done, no matter what the timescale. You get great value as he is efficient and produces the information you need in a really accessible format, so no trawling through pages of irrelevant data to find the gems, there right there. Not only does he analyse the data but he's able to use his experience to interpret the data to make it even more valuable.
Dr Amanda Gummer Owner, Good Toy Guide