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Planet Driven Brands Podcast Bobi Carley. Bobi is a highly experienced media and advertising professional who I have had the pleasure of knowing for over 25 years! Bobi is now heading up media at advertisers representative group ISBA and most interestingly for us, she is also the lead on diversity and inclusion, which within the advertising industry has been a particular ‘conundrum’ for many years and has most recently been brought into clear focus with the publishing of the ‘All In Census‘ which is a start in bringing the problem up close and personal. Bobi’s journey is fascinating as she describes taking on her role by accident and how, through monumental impacts such as George Floyd, it has taken over. She takes us through the work being done, the pushback and the work still to be done in an industry fashioned on a network, which can only be described as ‘unhealthy’ in its longstanding approach to diversity. There is so much to do, but there are small steps happening which will affect big change. She’s excited that brands such as Nationwide, GSK and Mars have stood up to the challenge and is as excited by the collaborative approach, as she points out: “What’s brilliant about inclusivity and diversity is the non-competitive element to it; that everybody, really genuinely, wants to work to change this industry!” So true, I love it. Count me in as an advocate!! Bobi’s like all our panellists, is passionate not only about her role but the role everyone is playing in creating a better future. Here, in Planet Driven Brands Podcast Bobi Carley shares her passion and experience with us. I think you’ll love it and I certainly enjoyed the chat 🙂 If you’d like to meet Bobi digitally here is her LinkedIn profile About The Podcast The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet. We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that! We will highlight brands as drivers for change and the role they play as influencers. This is a library of useful content for all to share. It’s our small contribution. If you enjoyed this please do tell someone! If you’d like to subscribe please do so here: SUBSCRIBE Recruiting Thought Leaders We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift! It may be a lofty aim; who knows, let’s find out. If you’d like to come on the show, I’d love to hear from you Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile! Here’s the RSS feed for the podcast should you wish to copy it! If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show Thanks for listening to the Planet Driven Brands Podcast Bobi Carley.