by Nic | Oct 5, 2021 | Home Category
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by Nic | Oct 4, 2021 | Home Category
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by Nic | Oct 4, 2021 | Home Category
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by Nic | Oct 4, 2021 | Home Category
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by Nic | Oct 8, 2019 | Home Category
It’s hit us like an express train! There’s no mistaking the zeitgeist that is now ‘plant based’ or ‘meat free’ and it’s given us something that would never have been dreamt of only 12 months ago: new burger wars! Not the old choice of meat burger vs the veggie option,...
by Nic | Sep 23, 2019 | Home Category
I visited Lunch! last week, for about the 3rd year in a row and not only is it vastly improved, but it has changed immeasurably since my first visit and does indeed beg the question as to whether it’s better labelled as the Plant-Based Celebration Show! This...
by Nic | Sep 9, 2019 | Home Category
We’ve reached a major crossroads in the burgeoning development of the plant-based food market to the point where we are now branding in a ‘post-vegan’ era. Brands need to decide which path they are on; there’s no being all-things-to-everyone...
by Nic | Aug 29, 2019 | Home Category
The plant-based market has reached a tipping point; the explosion which has been coming is about to happen and everyone wants to be a part of it. There are very good reasons why you want to check your brand’s credentials in this market. Last year the food...
by Nic | Jul 31, 2019 | Home Category
Whilst brand strategy planning (BSP) is a necessary exercise for all brands and business, it can be a very time consuming and resource draining exercise. It is very important to be accurate, smart, open and professional in approaching BSP, but this doesn’t need to...
by Nic | Jun 26, 2019 | Home Category
It’s been a fascinating 6 months; 6 months in which I decided to take an active interest in agency matters. OMG it’s been an eye-opener, and that’s without the intrigue and politics and of course the diversity debate. 6 months has pretty much taught...
